CIRCULATION & READERSHIP – December 2006

FAIRFAX MEDIA PUBLICATIONS CIRCULATION AND READERSHIP
RESULTS FOR NEWSPAPERS, INSERTED MAGAZINES AND WEBSITES
– TO DEC 2006

DEAR READERS,

New figures released today consolidate The Age’s position as one of Australia’s fastest growing newspapers.

The figures from the independent Audit Bureau of Circulation show that we continue to grow sales across the week.

Sales are up significantly Monday to Friday and we continue to have the highest weekday readership in 12 years — 729,000 — and growing. Saturday’s sales are also up, to 298,000.

The Sunday Age continues to set new records, posting sales of 214,000 and readership growth of 4.8 per cent, or 33,000 additional readers over the year. It is the fastest growing Sunday newspaper in Australia.

Our online service attracts well in excess of 300,000 unique visitors a day. Add to that the number of people who read The Age on their mobiles and The Age now reaches more than 1 million people a day.

Our huge reach into the AB demographic — with 57 per cent more ABs than our competitor on Saturday in Melbourne and the ability to reach core high value consumers — explains why The Age is the number one choice for advertisers.

Thank you for your continued support. We are not, however, complacent. We will continue to make improvements to our service to you and bring you the best journalism in print and online.

ANDREW JASPAN, Editor in Chief


DON CHURCHILL
MANAGING DIRECTOR, VICTORIA
FAIRFAX METROPOLITAN, REGIONAL AND COMMUNITY NEWSPAPERS

The Age continues to perform very strongly recording excellent circulation results and growing sales across all days of the week.

Subscriptions are at record levels underpinned by some excellent agenda setting journalism and product improvements such as the growing popularity of our new Sunday Age section, M. We are confident of further circulation growth in the period ahead as we continue to further improve the paper such as the recent launch of our new-look My Career employment section.

For the third consecutive audit period The Sunday Age’s circulation has hit a record level and its readership was also up sharply by 33,000 readers or 4.8%. It is the fastest growing Sunday newspaper in the country.

The Age’s Monday to Friday circulation and readership was also up. The Age’s weekday readership is at its highest level in 12 years. Saturday’s Age shows consistent sales growth.

The Age retains a commanding lead in the AB market across all days of the week and leads the way in attracting core high value consumers.

theage(melbourne)magazine posted very strong growth with an 8% increase in readership.

Please click here to download further statistics.

Source: Fairfax Media
Release Date: 16 Feb 2007 00:00