The Age announces new partnership with Southern Cross Station

Thursday, November 2, 2006

The Age today announced an exciting new commercial partnership with Southern Cross Station which takes effect from this week.

This long-term partnership will provide The Age with excellent promotional and branding opportunities, with more than 40 billboards including rotating metrolite signs as well as signage on platforms and other areas.

"It will provide unparalleled exposure for The Age and will be used to promote its journalism, sections and products," Antony Catalano, Newspaper Sales and Marketing Director, The Age, said.

The Age will now have exclusive direct access to a major transport hub, which has more than 16 million commuters annually, servicing metropolitan and regional Victoria. This is in addition to the 3.5 million people who attend Telstra Dome – another Age sponsorship which has proved extremely successful with record attendances.

"With around 20 million visitors in a growing part of the city, The Age is extremely well-placed to capitalise on circulation and commercial opportunities, entrenching our leadership as the quality newspaper in Melbourne," Antony Catalano said.

"The latest partnership is part of our strategy of forging closer links with the community across all areas and leveraging The Age brand, particularly among the key AB readership demographic".

It follows recent partnership announcements including the Melbourne Food and Wine Festival, The Age Fringe Festival, the Caulfield Carnival including The Age Caulfield Guineas, Telstra Dome, Melbourne Victory, and a recently re-signed long term sponsorship of the St Kilda Football Club.

Under the terms of the arrangement The Age is the exclusive partner and therefore has exclusive rights to promote its products throughout the precinct.


For further information:
Antony Catalano
Newspaper Sales and Marketing Director
03 9601 2623

Release Date: 2 Nov 2006 00:00