READERSHIP – June 2006

The latest Roy Morgan newspaper readership figures for the period July 2005 to June 2006 show The Age’s readership remains strong and has hit record levels on Sunday.

DON CHURCHILL
MANAGING DIRECTOR, VICTORIA
FAIRFAX METROPOLITAN, REGIONAL AND COMMUNITY NEWSPAPERS

The Age continues to grow its readership strongly on Sunday and weekdays, consistent with recent circulation gains.

The Sunday Age’s readership has hit a record level, growing by 47,000 readers or 7.2%. It is the fastest growing Sunday newspaper in the country.

The Age was one of only two daily metropolitan newspapers in Australia to post readership growth on weekdays, in a market which saw an average decline of 1.4%. Weekday readership of 724,000 is The Age’s third highest readership in more than a decade.

The Age Saturday’s readership, after a period of strong growth, declined in line with market trends.

The Age leads its competitors across all days of the week in the key AB demographic with a 149,000 readership advantage on Saturday.

theage(Melbourne)magazine had an exceptionally strong year of readership growth.

Please click here to download further statistics.

For further information please contact
Bruce Wolpe, Corporate Affairs Manager on
(02) 9282 3640 or email at bwolpe@mail.fairfax.com.au

Source: The Age
Release Date: 11 Aug 2006 00:00