Circulation & Readership - March 2009

Friday, May 15, 2009

Fairfax Media publications circulation and readership results for newspapers, inserted magazines, and website - to March 31, 2009.

Figures released today by the Audit Bureau of Circulations show newspaper circulations were stable for the three months ending March 31, 2009 across the metropolitan, national and regional newspaper categories.

Overall circulations showed slight movement of -0.9 per cent year-on-year, despite sharp declines in the same period for economic indicators such as new motor vehicle and real estate sales.

The figures also prove that newspaper sales are going against the trend in the US and UK where sales of daily newspapers are falling. In sharp contrast, the three top Australian broadsheets, The Age, The Sydney Morning Herald and The Australian, increased their combined Monday to Friday sales by 0.2 per cent year-on-year.

TONY HALE
CEO, The Newspaper Works

“This proves once again that newspapers play a vital role for Australians, and are not considered a discretionary purchase that can be given up in tough economic times,” Hale said. “People continue to look to newspapers for important news on issues that affect them, as well as depth and expert analysis on issues that is hard to find anywhere else.”

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Source: Fairfax Media
Release Date: 15 May 2009 00:00